Vietnam’s summers keep getting hotter
but most aircon activations still feel cold in the wrong way: technical demos and forgettable product displays.
So for Comfee, we flipped the experience. Instead of just showing cooling, we made people feel it.
“The Comfee Cool Tour” transformed Comfee’s key product features into interactive wind-powered games and cooling experiences, creating a summer play park that felt more like a destination than a product demo.
From a wind-blown photo booth to a refreshing gelato station, every experience was designed
around the feeling of cooling, while European-inspired landmarks reinforced Comfee’s heritage.
From product showcase to cooling destination.
