Problem
Tiger Energy Biscuit promised more energy,
but "energy" was an invisible benefit consumers couldn't see.
Insight
Kids already have limitless energy.
What if their play could power something real?
THE Idea
We created the world's first playground that converted children's movement into electricity, turning the brand promise into a tangible experience while powering an orphanage and its surrounding community.
AWARDS & RECOGNITIONS
Cannes Lions
• Titanium & Integrated Shortlist,
• Direct, Media and Outdoor Shortlists
CLIO Awards
• Gold, Engagement / Ambient
Spikes Asia
• 2 Silvers, 1 Bronze and 1 Finalist
AWARDS AWARD
• 1 Silvers, 2 Bronze
Watch full case video
results
300+ people benefited
US$1M+ earned media
Inspired a scalable model for future community partnerships