At the height of the 2017 Pokémon Go craze, we partnered with Dentsu Singapore
to create a campaign for Canon EOS M10.

Tapping into toy photography, we turned it into a gamified challenge
encouraging people to capture their Pokémon figures using the camera.

We enhanced the experience with exclusive plushies and a limited-edition merch.
Rolled out across the region, the campaign positioned Canon as an early mover in the trend
driving strong engagement and buzz.