BACKGROUND
In the Philippines, many Filipinos leave their homes and families in order to get higher-paying jobs in other countries or in bigger cities in the Philippines.
Most of this money is sent back home, through money transferring services like Cebuana Lhuillier.
Sending money home is their way of supporting loved ones, often done through remittance shops due to lack of bank accounts.
WHAT WE DID
Cebuana Lhuillier aimed to be the top remittance choice for these workers. Using its wide network, it's among the most reliable services in the country.
To emotionally engage, we created:
"Family Re-meet: Money transfers as reliable as delivering it yourself."
We surprised loyal customers by flying them home to hand-deliver money to their families.
These long-awaited reunions were deeply emotional. We showcased them in TV commercials and YouTube shorts,
sharing heartfelt interviews revealing the stories behind each "hand-delivered" transfer.
Watch full case video
AWARDS & RECOGNITIONS:
CLIO AWARDS :
SILVER - Out of Home
BRONZE - Direct
ADFEST:
BEST OF SHOW - Lotus Roots
Silver - Film
Silver - Direct
DA&D
Nomination - Outdoors
ONE SHOW- Merit
18% increase in remittance transactions.