The Challenge
How do you launch the latest Nissan KICKS in China while leveraging an American gaming IP in a market where imported entertainment content is heavily restricted?
The Idea
Partnering with Dentsu Shanghai,
we brought Nissan KICKS into the world of
Final Fantasy XIII, transforming the collaboration into an immersive brand experience.
The Experience
Consumers stepped into a VR test drive inspired by the game's futuristic universe, experiencing Nissan KICKS' performance and technology through an interactive adventure that blurred the line between gaming and driving.
