CHALLENGE
Luxury fashion brands struggle to connect with younger audiences through traditional advertising. Burberry needed a find a fresh, engaging way to introduce the brand to young consumers.
OUR IDEA
We partnered with Dentsu's anime IP,
Blue Period, and created Lola—
an original character inspired by Burberry's iconic Lola Bag. Woven directly into the manga and anime, Lola brought Burberry's stylish, bold, and unique personality to life, turning the brand into part of the story rather than just part of the advertising.
The campaign expanded across manga,
digital, LINE, retail, and flagship experiences,
blending luxury fashion with Japanese pop culture.
Campaign Scale
Activated across Burberry stores nationwide in Japan.
Featured a Burberry Omotesando takeover
(20 Aug – 5 Sep 2022).Collaborated with Blue Period, an award-winning manga with 7M+ copies in circulation.
