Imagine this.
You're a fresh graduate.
The script I wrote didn't just win the pitch
it became the campaign's TVC.
The Challenge
Create a campaign that encourages people to stand against violence toward children.
The Insight
Children are often the most powerless victims of violence.
They may not have the strength to fight back, but they still have something incredibly powerful—their voice.
Sometimes they speak it.
Sometimes they write it.
The Idea
We turned children's handwritten messages into paper airplanes—symbols of innocence, hope, and a call for help.
Each one carried a child's dream of a life free from violence, reaching those who could make a difference.
results
Platinum Winner – Araw Values Awards.
Helped raise nationwide awareness against violence toward children.
Helped strengthen support for the Children Against Violence Bill in the Philippine Senate.